An exceptional Brand portfolio   Since the Group was created, the development strategy has been based on selling international Brands with a positioning that is differentiated for the consumer yet nonetheless complementary. "Fine Jewellery": Prestige Cuvées such as Cuvée Louise and Diamant Bleu "Jewellery": Diamant, Pommery and Demoiselle "Must": Charles Lafitte, with the launch of Charles Lafitte 1834 "Historical reference": Heidsieck & C° Monopole In addition to this portfolio of Champagne Brands there are recently formed "Wine Divisions" encompassing Porto Rozès and since July 2005 the exclusive and worldwide distribution of wines from Domaines Listel.       Value creation and international deployment   Group strategy is based on developing its Brands which represent a tremendous value growth vector. The increase in internationalisation is mostly based on the network we control directly, continued synergy with Pommery for the export business and intensified international sales for Heidsieck & C° Monopole.       Secured growth through grape supply   In the context of the latest takeover operations, the Group has raised its grape supply to approximately 2,000 hectares (compared to 1,750 previously).       A quality and environmental management approach   Like Pommery, the precursor for environmental management certification (Iso 9001 and 14001), the Group has extended this quality and environmental management approach to the Champagne business thus opening up opportunities for structuring and improvement. Therefore Champagne Vranken is now Iso 9001 and 14001 certified.  Download "Environment Ethic & Governance"